Michel Yoga

Michel is a young Brazilian yoga teacher who desired to have a professional identity. This project was developed upon the definition of some parameters, such as movement, harmony, personality, reliability and contemporaneity.

We worked to create something that not only translated these concepts, but that was also coherent with the yoga culture, taking in consideration and respecting its historical, religious and cultural contexts.

As we dove into a different culture, we were able to comprehend its historical context and particularities. Understanding these aspects was crucial to the decisions we made throughout the project. The solution created for the brand’s signature came through a typographic analysis of the latin typography and the devanágari alphabet, thus representing the marriage between the two cultures. Therefore we opted to maintain the word “yoga” in its original form (sanskrit).

The visual language was inspired by the temples and meditation sites found in India, contemplating its colors and architectonical aspects. As a result, we have a modern brand, harmonic and consistent to a yoga teacher that is young and mature.